| |
| |
The Wellness Inventory is the perfect program to bring a wellness dimension into your fitness center, to aid in client retention, and in creating new profit centers via wellness coaching. For fitness trainers, the program can help you create or expand your existing business, act as a marketing tool for gaining new clients, and facilitate a one-on-one coaching experience.
From the client engagement perspective, the program acts as the entry point for your client into their personalized wellness program, and continues to guide your client throughout the year on their wellness journey. Your health club becomes the client's year-round "wellness solution".
The Wellness Inventory is a pioneering "whole person" assessment and life-balance program designed to help your clients to gain personal insight into their state of physical, emotional, and spirtual wellness. The program offers guidance and tools to transform this new awareness into lasting changes in your client's lives, and a renewed sense of health
and wellbeing.
|
"The Wellness Inventory system is an essential tool for assessing and monitoring your client's progress and making the coaching experience fun and interactive. It works well for clients that you see in-person, and those you coach at a distance. In addition, it provides opportunity for an additional revenue stream for coaching and trainers from various specialties."
Dr. John Spencer Ellis
CEO, Spencer Institute for Life Coaching and
NESTA - National Exercise & Sports Trainers Association
|
Enhance Your Relationship with Your Members/Clients
- Client assesses their current level of mind-body-spirit wellness.
- Client gains increased understanding of themselves as a whole human being.
- Assessment helps client determine the areas of their life they want to improve.
- Client creates a personalized Wellness Plan which can be used to help design their utilization of your fitness programs for maximum benefit based on their specific goals & needs.
- Program directs clients to specific fitness center products and services to assist in creating balance in their life.
- Permission-based email reminders help motivate clients to follow their wellness plan.
- Ongoing branded client contact via Wellness Inventory program builds customer loyalty and goodwill.
Quick Tour (from client perspective), click here
Overall Benefits for Your Fitness Center
- Broadens image of your facility to encompass both a wellness center and fitness center.
- Helps your clients improve their health and wellbeing.
- Provides direct feedback on what services clients want and need through customized client demographics.
- Provides access to individual client test results and Wellness Plan to help design a personalized wellness experience to facilitate a client's goals.
- Provides framework for personalized wellness coaching sessions with clients.
- Helps direct your clients to increased utilization of fitness programs, products & services.
- Creates year-round client exposure to revenue-generating products.
- Provides online client demographic database and communication tools for maintaining ongoing client contact and loyalty.
- Enhances client committment to your fitness center.
|
Potential Revenue Streams
Whether you use the Wellness Inventory as a key part of your guest engagement strategy or as the centerpiece or organizing principle your fitness center's wellness program, it can create a range of new revenue centers for your business.
- Wellness Inventory Fees: You can offer the Wellness Inventory as a fee for service program or offer it as complimentary member service to enable you to create custom programs for your clients and drive targeted utilization of services, classes and product sales.
- Wellness Coaching Fees: Wellness coaches can be hired to work with your clients onsite as well as by telephone coaching.
- Fitness Programs & Services: Increased client utilization of fitness programs and services via the personal Wellness Plan and Wellness Resource Centers. The Resource Centers can be customized with your own services, classes, and products.
- Product Sales: Increased Product Sales in the Wellness Resource Centers (WRC). The WRC acts as a second online store for your fitness center. Earn revenues on product sales in two ways.
- Product Sales: Increased Product Sales in the Wellness Resource Centers which act as an online store for your fitness center.
- Whole Person Wellness Evaluation: 30-60 minute evaluation of your client's assessment results with the aim of assisting in the development of their Wellness Plan and the most appropriate utilization of your services, classes and products to help actualize their goals (optional).
Marketing Benefits for Your Organization:
- Private Labeling: The private labeling of the Wellness Inventory with your company graphics provides effective, year-round branding to your immediate target market - your clients and customers who have taken the Wellness Inventory.
- Targeted client email database: You can build an email database of all of your clients and customers who have taken the assessment, maintained within the Wellness Inventory software.
- Email Broadcasting: The email broadcasting feature is an effective marketing tool for maintaining brand awareness, promoting your products and services, sending announcements and newsletters to your email database of your Wellness Inventory users. Send HTML or text emails.
- Automatic Email Reminders: The branded email reminders sent to your clients and customers to motivate them to stay focused on their Wellness Plans, provide year-round brand awareness for your company and a means to direct them to your products and services in the Wellness Resource Centers.
- Wellness Resource Centers: The 12 Resource Centers are an effective tool for contextual marketing of your products and services to clients and customers as they are utilizing the Wellness Inventory and exploring resources to actualize specific action items in their Wellness Plan. The Resource Centers can become a second online "store" for your products and services, that has its' own build in marketing.
Wellness Program Management Tools
The Wellness Inventory also provides a suite of tools to empower a staff member or wellness coach in working with your clients. You will have access to reporting, coaching and marketing tools to facilitate one-on-one coaching, follow up, and to strengthen the
fitness center/client relationship. The suite of tools also has a Help Desk Feature to explain how each tool works.
Individual Client Reports: Your wellness coaches and designated staff will have access to individual client assessment results which greatly facilitate determining the client's specific needs and motivations for creating a customized wellness program. A wellness action planner, tTest comparison, communication and note-taking features are also included. These tools greatly facilitate 1-on-1 wellness coaching and client profiling.
Group Demographic Reports: You are able to run demographic group reporting on 8 demographic variables for the Wellness Scores and Satisfaction Scores in the 12 sections of the assesment. Reports may be performed on both single demographic variables and multiple demographic variables.
Customized Resource Centers: Full online editing capability to customize the 12 Resource Centers with your fitness centers's services, classes, workshops and products (Optional premium service).
Email Broadcaster: This feature allows you to maintain ongoing contact with your clients who have taken the Wellness Inventory by sending email weekly wellness tips, wellness newsletters and special program or product offerings.
Quick Tour of the Wellness Program Management Tools.
Certification Training
We offer a Wellness Inventory Certification Training via 12 week tele-classes or weekend intensives held in Asheville, North Carolina. The Certification Training provides in-depth personal experience and practical knowledge of the Wellness Inventory assessment and personal growth process. It also provides a unique coaching skill-set to maximize the program's effectiveness in creating change in your patients' lives. The goal of the course is to create competence in delivering the program to both individual and groups.
You may prefer to have a member of your staff certified or to bring in a certified wellness coach to work with your patients.
More on Certification Training Teleclasses and Intensive Trainings.
Background - Teaching People to Be Well
The Wellness Inventory is based on the pioneering work of John W. Travis, MD, MPH, recognized as a founder of the modern wellness movement. Dr. Travis was a protégé of Dr. Louis Robbins, creator of the Health Risk Appraisal, while a resident at John's Hopkins and working with the US Public Health Service. In the early 1970s he decided to dedicate his life to "teaching people to be well" rather than treating patients. He opened the first wellness center in the U.S. (1975), created the first wellness assessment (Wellness Inventory) in 1976, and authored the classic Wellness Workbook.
WHAT THE EXPERTS ARE SAYING....
"The Wellness Inventory system is an essential tool for assessing and monitoring your client's progress and making the coaching experience fun and interactive. It works well for clients that you see in-person, and those you coach at a distance. In addition, it provides opportunity for an additional revenue stream for coaching and trainers from various specialties."
Dr. John Spencer Ellis
CEO, Spencer Institute for Life Coaching and
NESTA - National Exercise & Sports Trainers Association
"Clients are proactively looking for life, health and beauty enhancement strategies. Wellness is no longer a spa trend it is a strategic imperative. The Wellness Inventory is a 21st century tool which helps clients transform valuable insight into results oriented action. The Wellness Inventory is a non-negotiable for any spa looking to develop deeper guest engagement and brand loyalty."
Kathleen Hurley
CEO, Integral Health Inc.
"This pioneering program gives individuals personal insight into 12 dimensions of physical, mental, emotional, and spiritual wellness, and provides tools to transform this new awareness into lasting lifestyle change and a heightened sense of health and wellbeing."
Larry Dossey, MD
Author, Healing Beyond the Body, and Healing Words.
Executive Editor, Explore: The Journal of Science and Healing
"The Wellness Inventory is a powerful tool for health and wellness coaches and their clients. Coaching is all about motivation, intention and follow through, and the Wellness Inventory provides clients with invaluable feedback and the ability to track progress in any of the 12 areas of life. This tool should be part of every coach's tool box."
Dr. Patrick Williams
Master Certified Coach
CEO, Institute for Life Coach Training
"The Wellness Inventory is the fundamental component to our hospital's 7-Step Health and Wellness program. Dr. John Travis’ 12 key dimensions of wellness create a holistic foundation from which our clients not only explore the physical, mental, emotional, and spiritual issues of life, but more importantly discover ways in which to become responsible for their own health."
Patricia A. Duryea, Ph.D.
Principal, Duryea & Associates
|
For more information on licensing and pricing, contact:
James Strohecker
President
HealthWorld Online, Inc.
(310) 823-9553
jim@healthy.net
|
|
