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Wellness Inventory - The Spa Wellness Solution
The Wellness Inventory is designed to enhance your spa's client engagement and revenue enhancement strategies. The program acts as your "Spa Wellness Solution" by enabling you to create personalized wellness programs for your clients which integrate key services and offerings from your spa.
From the guest engagement perspective, the program acts as the entry point for your guest into their personalized spa wellness program, and continues to guide your guest on their wellness journey after their departure through work with your spa's wellness coach. Your spa becomes the guest's year-round "wellness solution".
The Wellness Inventory is a pioneering "whole person" assessment and life-balance program designed to help your clients to gain personal insight into their state of physical, emotional, and spiritual wellness. The program offers guidance and tools to transform this new awareness into lasting changes in your client's lives, and a renewed sense of health
and wellbeing.
Enhance Your Relationship with Your Spa Clients
The Wellness Inventory may be used to enhance the spa-client relationship by enabling you to customize your client's spa program, facilitate one-on-one work with your clients, and to provide valuable marketing features to promote client continuity. Here are some of the many features and benefits for your spa and spa clients.
- Client assesses their current level of whole person wellness.
- Client gains increased self-awareness and understanding.
- Assessment helps client determine the areas of their life they want to improve.
- Wellness coaches guide clients in creating a personalized Wellness Action Plan.
- Client & spa staff can design their spa visit for maximum benefit based on their specific goals & needs revealed in the assessment.
- Program directs clients to your spa services, products and programs.
- Email reminders motivate clients to follow their wellness plan after their departure.
- Wellness coaching helps clients to continue on their wellness journey after departure, building continuing customer loyalty and goodwill.
Quick Tour (from client perspective), click here
Overall Benefits for Your Spa:
- Provides access to detailed data on individual client test results and areas of motivation for change to help design a personalized spa experience for your client.
- Guides your clients to increased utilization of spa products & services via the customized Wellness Resource Centers.
- Customized client demographics and note-taking features help clarify the services preferred by your clients.
- Provides both the framework, feedback and administrative tools to facilitate personalized wellness coaching with clients.
- Creates year-round client exposure to revenue-generating spa products.
- Marketing features to allow you to contact your clients year round with special programs and offerings.
- Can be used as a valuable, ongoing tool in the guest engagement process.
- Provides online client demographic database and communication tools for maintaining ongoing client contact and loyalty.
- Helps your clients improve their health and wellbeing.
- Enhances client committment to your spa.
PowerPoint overview for Spa, click here
Marketing Benefits for Your Spa:
- Private Labeling: The private labeling of the Wellness Inventory with your company graphics provides effective, year-round branding to your immediate target market - your clients and customers who have taken the Wellness Inventory.
- Targeted client email database: You can build an email database of all of your clients and customers who have taken the assessment, maintained within the Wellness Inventory software.
- Email Broadcasting: The email broadcasting feature is an effective marketing tool for maintaining brand awareness, promoting your products and services, sending announcements and newsletters to your email database of your Wellness Inventory users. Send HTML or text emails.
- Automatic Email Reminders: The branded email reminders sent to your clients and customers to motivate them to stay focused on their Wellness Plans, provide year-round brand awareness for your company and a means to direct them to your products and services in the Wellness Resource Centers.
- Wellness Resource Centers: The 12 Resource Centers are an effective tool for contextual marketing of your products and services to clients and customers as they are utilizing the Wellness Inventory and exploring resources to actualize specific action items in their Wellness Plan. The Resource Centers can become a second online "store" for your products and services, that has its' own build in marketing.
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New Revenue Centers for Your Spa
Whether you use the Wellness Inventory as a key part of your guest engagement strategy or as the centerpiece or organizing principle your spa's wellness program, it can create a range of new revenue centers for your spa.
- Wellness Inventory Fees: You can offer the Wellness Inventory as a fee for service program or offer it as complimentary guest service to enable you to create custom spa programs for clients and drive targeted utilization of spa services and product sales.
- Wellness Coaching Fees: Wellness coaches can be hired to work with your clients at the spa as well as after their departure by telephone coaching.
- Spa Services: Increased client utilization of spa services via the clients' personal Wellness Action Plans and the Wellness Resource Centers. The Resource Centers can be customized with your own spa services, classes, and products.
- Product Sales: Increased Product Sales in the Wellness Resource Centers which act as a second online store for your spa.
- Whole Person Wellness Evaluation: 30-60 minute evaluation of your client's assessment results with the aim of assisting in the development of their Wellness Plan and the most appropriate utilization of spa services, classes and resources to help actualize their goals during and after their visit (optional)
Wellness Program Management Tools
The Wellness Inventory also provides a suite of tools to empower a spa staff member or wellness coach in working with your clients. You will have access to reporting, coaching and marketing tools to facilitate one-on-one coaching, follow up, and to strengthen the
spa/client relationship. The suite of tools also has a Help Desk Feature to explain how each tool works.
Individual Client Reports: Your wellness coaches and designated staff will have access to individual client assessment results which greatly facilitate determining the client's specific needs and motivations for creating a customized spa program. A wellness action planner, tTest comparison, communication and note-taking features are also included. These tools greatly facilitate 1-on-1 wellness coaching and client profiling.
Group Demographic Reports: You are able to run demographic group reporting on 8 demographic variables for the Wellness Scores and Satisfaction Scores in the 12 sections of the assesment. Reports may be performed on both single demographic variables and multiple demographic variables.
Customized Resource Centers: Full online editing capability to customize the 12 Resource Centers with your spa's services, classes, workshops and products (Optional premium service).
Email Broadcaster: This feature allows you to maintain ongoing contact with your clients who have taken the Wellness Inventory by sending email weekly wellness tips, wellness newsletters, spa specials, product offerings and other promotions from your spa.
Quick Tour of the Wellness Program Management Tools.
Certification Training
The goal of the Wellness Inventory Certification Training is to create competence in delivering the program to both individual and groups. The Training provides in-depth personal experience and practical knowledge of the Wellness Inventory assessment and personal growth process, and provides a unique coaching skill-set to maximize the program's effectiveness in creating change in your clients' lives. The training is offered via a 12 week tele-class (live phone tele-conference), and is approved by the International Coach Federation for continuing coaching education credits. We also offer 3-day weekend intensives in Asheville, North Carolina as an optional format.
You may enroll staff member in our certification training or hire a certified Wellness Inventory coach in your area.
More on Certification Training Teleclasses and Intensive Trainings.
Background - Teaching People to Be Well
The Wellness Inventory is based on the pioneering work of John W. Travis, MD, MPH, recognized as a founder of the modern wellness movement. Dr. Travis was a protégé of Dr. Louis Robbins, creator of the Health Risk Appraisal, while a resident at John's Hopkins and working with the US Public Health Service. In the early 1970s he decided to dedicate his life to "teaching people to be well" rather than treating patients. He opened the first wellness center in the U.S. (1975), created the first wellness assessment (Wellness Inventory) in 1976, and authored the classic Wellness Workbook.
WHAT THE EXPERTS ARE SAYING....
"Clients are proactively looking for life, health and beauty enhancement strategies. Wellness is no longer a spa trend it is a strategic imperative. The Wellness Inventory is a 21st century tool which helps clients transform valuable insight into results oriented action. The Wellness Inventory is a non-negotiable for any spa looking to develop deeper guest engagement and brand loyalty."
Kathleen Hurley
Principal, Spa Wellness Solutions
"This pioneering program gives individuals personal insight into 12 dimensions of physical, mental, emotional, and spiritual wellness, and provides tools to transform this new awareness into lasting lifestyle change and a heightened sense of health and wellbeing."
Larry Dossey, MD
Author, Healing Beyond the Body, and Healing Words.
Executive Editor, Explore: The Journal of Science and Healing
"The Wellness Inventory is a powerful tool for health and wellness coaches and their clients. Coaching is all about motivation, intention and follow through, and the Wellness Inventory provides clients with invaluable feedback and the ability to track progress in any of the 12 areas of life. This tool should be part of every coach's tool box."
Dr. Patrick Williams
Master Certified Coach
CEO, Institute for Life Coach Training
"The Wellness Inventory is the fundamental component to our hospital's 7-Step Health and Wellness program. Dr. John Travis’ 12 key dimensions of wellness create a holistic foundation from which our clients not only explore the physical, mental, emotional, and spiritual issues of life, but more importantly discover ways in which to become responsible for their own health."
Patricia A. Duryea, Ph.D.
Principal, Duryea & Associates
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For more information on licensing and pricing, contact:
James Strohecker
President
HealthWorld Online, Inc.
(310) 823-9553
jim@healthy.net
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